What is important to build a successful Aesthetic Practice or Medspa? It is the patient journey to build word-of-mouth referrals. Our blog goes over the nuances and details to have your dream Aesthetic Practice and Med Spa!

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What is the best process to get your dream patients for Plastic Surgeons and Medspa's?

December 17, 20223 min read

“Without a patient, there is no procedure.” - Shitel Patel, MD


Patient relationship management is a crucial aspect of healthcare delivery, as it involves maintaining positive relationships with patients and ensuring that their needs are met. In this blog, we will discuss some key strategies for effective patient relationship management.

5 Reasons

With that said, here are 5 ways to your improve your patient relationship! 👊

  1. Communication is key

    Effective communication is essential for building and maintaining positive relationships with patients. It is important to listen carefully to patients and to communicate clearly and respectfully. This can involve explaining medical terms in layman's terms, asking for clarification if needed, and addressing any concerns or questions that patients may have.

    Effective communication also involves using language and communication methods that are appropriate for the patient's age, cultural background, and level of understanding. For example, it may be necessary to use visual aids or to speak more slowly for patients with limited English proficiency or for those who are hard of hearing.

  2. Empathy and compassion

    Showing empathy and compassion towards patients is another important aspect of patient relationship management. This can involve taking the time to understand a patient's perspective and being understanding and supportive during difficult times. By showing empathy, healthcare providers can help build trust and establish a positive relationship with patients.

    Empathy and compassion can also involve acknowledging and addressing patients' emotional needs. For example, a patient who has recently received a cancer diagnosis may be feeling overwhelmed and anxious. A healthcare provider who is empathetic and compassionate may take the time to listen to the patient's concerns and provide emotional support, which can help improve the patient's overall well-being.

  3. Personalized care

    Providing personalized care is another effective strategy for building positive relationships with patients. This can involve tailoring treatment plans to individual needs and preferences, as well as addressing cultural and linguistic differences. Personalized care can help improve patient satisfaction and lead to better outcomes.

    For example, a patient who has a strong preference for no implants may appreciate the opportunity to discuss alternative treatment options with their Plastic Surgeon. By taking the time to understand a patient's preferences and incorporating them into the treatment plan, healthcare providers can demonstrate that they value the patient's autonomy and are committed to providing the best possible care.

  4. Follow-up care

    Follow-up care is an important aspect of patient relationship management, as it helps to ensure that patients receive the support and care they need after their initial treatment. This can involve scheduling follow-up appointments, providing resources for self-care, and keeping patients informed about their progress.

    Follow-up care can help prevent complications and ensure that patients receive timely treatment if any issues arise. It can also help patients feel supported and reassured, which can contribute to a positive patient experience.

  5. Transparency

    Transparency is another important aspect of patient relationship management. This involves being open and honest with patients about their care and treatment options, as well as any potential risks or side effects. By being transparent, healthcare providers can help build trust and foster positive relationships with patients.

    For example, a healthcare provider who is transparent may explain the benefits and potential risks of a particular treatment option in detail, as well as any alternative options that may be available. This can help patients feel informed and empowered to make informed decisions about their care.

Overall, patient relationship management is an essential aspect of healthcare delivery. By building positive relationships with patients through effective communication, empathy, personalized care, follow-up care, and transparency, healthcare providers can help improve patient satisfaction and outcomes. By prioritizing patient relationships, healthcare providers can create a positive and supportive environment that promotes healing and well-being.

Other resources to help you get started with building Patient Relationships:

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Shitel Patel MD

Double Boarded Plastic and General Surgeon CEO of Ad Vital Shitel D. Patel, MD was raised in Florida for most of his life. He graduated medical school from the University of South Florida in 2007 and then went on to complete his residency in General Surgery at Inova Fairfax Hospital in Virginia. He then went on to complete a three-year Plastic Surgery Residency at UT Houston in the heart of Houston’s bustling medical center. During this time, he was exposed to a large and multifaceted volume of all aspects of plastic surgery. This, along with talented mentors and teachers, allowed him to hone his plastic surgery skills. Dr. Patel went on to further fortify his training by completing a pediatric and adult craniofacial plastic surgery fellowship at the University of Texas Southwestern in Dallas. He decided to increase the IMPACT per TIME by helping other Plastic Surgeons and Aesthetic Practices leverage technology for their unique happiness in treating their Ideal Patients!

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